We will be opening a booth at the Imabari Festival in Shibuya!

Packed with the charm of Imabari!
In addition to a "Towel Expo" featuring seven towel manufacturers, the event will be held at Shibuya Sakura Stage and will be filled with all things Imabari, including local gourmet foods, specialty products, and traditional performing arts.

At the Shichifuku Towel booth, we will be selling not only our new arrivals and popular classic items, but also towels featuring a collaboration with artist and illustrator Omochi for three days only.
These are special, venue-exclusive towels, so please be sure to stop by.

On the days of the event, we will also have venue-exclusive novelties (in limited quantities) and a raffle giveaway for those who complete our survey♪

Details are now available on the special event page.
https://imabari-matsuri2610.hp.peraichi.com/

【Event Details】
Dates: Saturday, October 10 – Monday (Holiday), October 12, 2026
Hours: 10:00–18:00 (Closes at 17:00 on the final day)
Address: 1-4 Sakuragaokacho, Shibuya City, Tokyo
Venue: Shibuya Sakura Stage, SHIBUYA SIDE 3F, BLOOM GATE
Directly connected to the JR Shibuya Station New South Gate

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Shichifuku Towel @shichifuku_towel

Omochi @omochi_mochimochii